Attract Media Coverage Without Spending Advertising $$

June Campbell

Advertising is expensive. PR is often low cost or free.
Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a press release from your company every week learn to ignore anything with your name on it.

1. Capitalize on an Anniversary
Is your business having a significant anniversary? Tenth year in business? Ten thousandth customer served? Five thousand books sold? Arrange some sort of celebration, draft a press release and contact your local media. You can never tell. You must might coverage from the local newspaper, radio or television station.

2. Donate Something
Does your networking group have draws for door prizes? Offer to donate the prize, then give something that's heavily branded with your businesses name and contact information. Similarly, find out if local charities are engaged in fund raising opportunities. Offer one of your products or services as a prize or to be auctioned.

3. Host a Special Event
Have a Singles Night, a Kid's Night, or a Senior Citizen's Night. Send a press release to your local media. A supermarket did a smashing business following a well publicized Singles Night complete with dancing in the aisles, games and contests.

4. Sponsor Something
Provide sponsorship at a trade show, a convention, a sporting event, or an arts festival. Sponsor a local kid to attend an event in another city. Sponsor a kid's sports team. Offer a scholarship to help a young person attend university. Remember to send the press release.

5. Decorate Creatively
Put up a stunning decoration or window display for the Holidays, or for spring, or fall, or in recognition of some particular event in your city. Then invite the media to take a look. The key is to have something unique or original that'll warrant pictures and video taping.

6. Write Articles
If you're in business, you're an expert on some topic. Write articles on your area of expertise. Submit them to local or national media, magazines, web sites, trade journals or other pertinent publications. Your article should not be a promotion of your business, but should inform readers about a topic of interest. Accountants might write articles on tax tips, for example, or florists could write about plant care.

7. Let Them Know You're an Expert
When newsworthy stories become available, media often look for a local expert for quotes and comments. Contact your local or national media, and let them know you are available to comment on topics within your area of expertise. Suppose your expertise is ecommerce, for example. Next time your local paper has an ecommerce-related story, they just might contact you for a comment. You (and your business) will get some excellent and cost-free publicity.

8. Get T-shirts and Go Public
Decorate t-shirts with your company's logo. Sign up your staff to participate in charity walks and other community events. Ensure that everyone wears the t-shirts.

9. Donate Something to a Local Charity
Donate books, used computers, products or services to a school or charity. In one community, local businesses attracted enormous publicity by organizing an event in which they outfitted adolescent youth from low-income families for the spring prom. Participating clothing shops, beauticians, florists, even taxi companies got in on the act and attracted enormous publicity while doing good works.

10. Publicize a New Product, Service or Research Finding
Have something new to offer? If it's at all unique in your area, write your press release and send it to media and trade journals. Even if you get mentioned in the gossip column of a trade journal, it's still good publicity!

11. Offer Something Unique
Local shops in one community worked together to hold a Men's Night and shortly before the Holidays. Males received assistance in purchasing lingerie, perfumes, jewelry and accessories for the woman in their lives. It was a new concept in the area and a big success. The media loved it.

================================================
How to Write Business Plans, Business Proposals,
JV Contracts, Human Resource Package, More!
No-cost ebook "Beginners Guide to Ecommerce".
Business Writing by Nightcats Multimedia Productions
http://www.nightcats.com
================================================


June Campbell is a self-employed writer. Her work has appeared internationally in print and electronic publications.

Clean Slates And Fresh Starts
Brian Channell

If it is hard to find certain articles of clothing in your bedroom closet each morning, you probably need to work on your closet organization. There are a lot of tools and items that will make this task easier, whether it is a major overhaul or just a simple closet organization project.

For clothes that you don't wear very often, consider purchasing a wicker 5-drawer storage tower from Target. The tower is designed to easily fit into your closet and is an easy place to store off-season clothes, socks, and undergarments. This type of closet organization is helpful because it clears up some of your rod space, allowing you easier access to the clothing that you wear on a regular basis. Target also offers a shorter chest version of the same model and is available in a 3-drawer, 4-drawer, 5-drawer, or 6-drawer design. This form of closet organization is useful because of its less exaggerated height, allowing you to store even more items on top of the unit.

There are closet organization solutions available for bulky or special garments as well. The Space Bag is a revolutionary vacuum-sealed storage system that reduces volume and increases protection. At ContainerStore.com you can purchase hanging space bags? that improve your storage space by up to 75%. These bags are vacuum-sealed and are ideal for wedding dresses, occasional-use cocktail dresses, blankets, out-of-season suits, and sweaters. If you are running out of space on your closet rod, these bags are the perfect solution to your closet organization problem. Vacuum-sealed bags are easy to use and are guaranteed to keep your items dry and out of harm's way.

Another way to improve your closet rod space is to purchase multi-tier hangers. These types of hangers allow you to store multiple items of clothing on the same hanger and are available at ContainerStore.com. The Container Store offers multi-tier hangers for skirts, slacks, and shirts. Having enough space for all of your clothing items is a key element in closet organization, and these multi-tier hangers are perfect for smaller closets or for people that have a lot of clothing items.

Another idea is to double your hanging space with a closet rod doubler, also available at The Container Store. If your closet organization project isn't going as smoothly as you had hoped, this handy item is bound to give new life to your closet. The closet rod doubler adds an additional rod below your existing closet rod, giving your closet instant space with minimal effort.

tie rackWe can't talk about closet organization without mentioning how to organize things like ties, stockings, hats, and jewelry. A lot of people find that they have no idea how to store these items in an orderly fashion. The Container Store offers clear vinyl bags specifically for storing these types of accessories, and they are available in a few different sizes. These bags hang on your closet rod and clear up your existing clutter. An important factor in closet organization is being able to see where your items are located, which is why clear storage bags are the perfect solution.

Brian Channell is an entrepreneur and manages several businesses. Please visit http://www.closetorganizertips.com/ for more home organization tips and ideas.